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NEXT SELECTION REVIEW ON APRIL 7

Program Highlights

  • IIM Calcutta AdvantageAccess world-class institutional knowledge
    of IIM Calcutta in Marketing and Deep Tech
    Master Mentors Learn from experts with deep research and experience in AI and Marketing
  • Executive Format Experience convenience of the hybrid format with LIVE online sessions and campus visits
    Case-based LearningLearn with highly interactive real-life industry case-based curriculum
  • Peer NetworkingJoin the elite community of IIM Calcutta
    global alumni base
    The TalentSprint AdvantageBuild your expertise 24x7 with our best-in-class
    pracademic platform

About the Programme

It is any marketer’s dream to understand the specific needs of every consumer and position the products/services accordingly. With an explosion in the availability of consumer data, deep insights can be derived into individual consumer behavior. With continuous development in the fields of Machine Learning and Deep Learning, AI makes personalised marketing-at-scale, a present day reality.

However, acute shortage of expertise is one of the major challenges in the adoption of AI in Marketing. According to a recent PwC study, 72% respondents viewed AI as a “business advantage”, however, research shows that 85% of AI projects fail due to risk, confusion and lack of upskilling among marketing teams.

Therefore, there is a considerable demand-supply gap for professionals who can use AI to influence, guide or take marketing decisions related to product positioning, competition analysis,customer sentiment analysis to enhance marketing yield and customer experience.

The Advanced Programme in AI-Powered Marketing (APAIPM) helps current and aspiring CXOs, business heads, and marketing professionals, leverage the power of AI in taking data-driven marketing decisions.

IIM Calcutta, with its edge in quantitative courses, marketing courses and analytics programmes, is the ideal destination to equip marketing and martech professionals with both the academic framework and the practical capabilities to help navigate the rapidly evolving world of AI-powered Marketing.

  • 50+ Years of
    Academic Excellence

  • Globally Ranked
    in Top 25

  • Ranked
    #3 in Asia

  • Unmatched
    Alumni Network

Programme Directors

  • Debashis Saha Professor, IIM Calcutta

    Prof. Debashis Saha received his Ph.D. in Computer
    Science from IIT Kharagpur. He is the author of more than
    one hundred prestigious articles, papers and book chapters
    such as A Ranking Algorithm for Online Social Network
    Search and An Analytical Method to Identify Social
    Ambassadors for Mobile Service Providers' Brand
    Page on Facebook. He is an acknowledged expert and
    industry consultant in the fields of E-Business,
    E-Commerce, Mobile Commerce, Artificial Intelligence,
    Data Warehousing,and Internet of Things.

    Saravana JaikumarProfessor, IIM Calcutta

    Prof. Saravana Jaikumar received his Ph.D. in
    Marketing from IIM Ahmedabad. He is the author of several
    papers and articles such as How do Consumers choose
    Sellers in e-Marketplaces and Celebrity Endorsement and
    Branding Strategies. He is a university gold medalist from
    Cardiff Business School where he received his MBA, and
    an emerging expert on e-Marketplaces, Consumer Behavior,
    Global Branding, Celebrity Endorsements, Drug Price Control,
    Effect of Social Capital, and Consumer Loyalty and Satisfaction.

Format and Curriculum

Highlights

  • 6 Month Executive Programme

    Faculty from IIM Calcutta

    Certificate by IIM Calcutta

  • Online Sessions Twice a Week

    2 Campus Visits of 3 days each

    Capstone Projects

Detailed curriculum here

Hybrid Delivery

IIM Calcutta Campus

Diamond Harbour Rd,
Joka, Kolkata,
West Bengal 700104

View Map

First Campus Visit: May 1 - 3, 2020

Second Campus Visit: October 2020 (Tentative)


Live Online Sessions

Interactive Sessions

Convenient Schedule

Direct to Device

What should you expect from this Programme?

  • LearnLearn from Leading IIM Calcutta Faculty
  • ReinforceReinforce learning by applying concepts
  • NetworkNetwork with Current and Future Marketing Leaders
  • CertificateExecutive Programme Certificate by IIM Calcutta
  • AlumniBecome an Alumni of IIM Calcutta Executive Education

Who should join

Current and aspiring business and marketing professionals with large consumer base and who own revenue targets / marketing budgets and will find this program most suitable.

Eligibility

Education: Graduation or Post Graduation with at least 50% Marks

Role: Experience of at least 2 years

Enrollment Process*

  • Application

    Apply for
    Programme**

  • Block Your Seat

    Submit
    Documents

  • Enrollment

    Await
    Selection

  • Enrollment

    Join
    Programme

*Selection for the Programme will be done by IIM Calcutta and is strictly based on education, work experience and motivation of the participants.

**By paying the Application Fee of ₹2,000.

Fee

Details Amount Dates
Enrollment Fee ₹20,000 Within 3 days of selection
First Installment ₹140,000 Within 30 days of selection
Second Installment ₹140,000 By May 31, 2020
First Campus Visit Fee ₹18,000*
Within 30 days of selection
Second Campus Visit Fee ₹18,000*
By August 31, 2020
Total ₹ 336,000 + GST

*Fee covers boarding and food expenses during campus visit. Travel expenses for campus visits to be borne by participants.

Flexible EMI Options available

About IIM Calcutta

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. It is ranked at #3 Management Business School in Asia and under Top 25, globally. For more information please visit www.iimcal.ac.in.

About TalentSprint

TalentSprint brings high-end and deep-tech education to aspiring and experienced professionals. It partners with world-class academic institutions and global corporations to develop and offer disruptive programs. TalentSprint's hybrid platform delivers unique online and onsite experiences that help build cutting-edge expertise, for today and tomorrow. Funded by Nexus Venture Partners and the NSDC, it is the recipient of several national and international awards including Dream Company To Work For 2017, Best Innovative Technology Organisation In Education Sector Award 2016, World HRD Congress HR Tech Leader Award 2014, CIO Review Company of the Year Award 2014, Silicon India Industry Performer of the Year Award 2014 and others. For more information please visit www.talentsprint.com.

FAQ

Why AI Powered Marketing?

Improving marketing yield is a top priority of CEOs across B2C and B2B2C businesses. With the explosion of data gathered from leads, prospects, customers and the tracking of customer behaviour across websites, mobile apps and others, companies now have more data than before. Once paired with the power of AI, it can create real value for businesses.

66% of the marketing leaders believe that in 2020, AI is critical for their marketing success. Use cases in AI for marketing are likely to increase by 257% in the next two years. Hence professionals who can deploy AI to make marketing decisions will become highly valuable for businesses.

The AI-powered Marketing Programme enables marketing professionals to adopt the power of AI in their decision-making process. The key benefits of marketing powered by AI include:

  • Maximizing marketing yield
  • Engaging customers with precision
  • Leverage superior customer insights
If you are someone, keen on exploring the future of marketing, this Programme is for you.

What are the programme outcomes?

  • The Programme equips professionals with both academic and research insights coupled with practical knowledge and helps navigate the fast-evolving world of AI-powered marketing.
  • In-depth exposure to tools and applications of AI that will help influence, guide or take marketing decisions related to campaigns, budgets, identifying opportunities, creating marketing USP and more.
  • Learn from the leading Faculty of IIM Calcutta and work on interesting use-cases and research projects.
  • Network and associate with current and future marketing leaders.

Why is AI needed for marketing?

With the explosion of availability of consumer data, deep insights can be derived into consumer behavior. Continuous development in the field of Machine Learning and Deep Learning, AI can power marketing and enable personalised marketing at scale, a reality.

Using AI, marketers can extract important insights and cutting-edge strategies from the troves of data.

AI in marketing offers,

  • Prediction of sales and customer behaviour.
  • Deep understanding of customers with Sentiment Analysis.
  • Possibilities of upselling/cross-selling based on customer behaviour.
  • Enhancing the contribution of marketing to the overall business growth.
  • Deep Learning for recognizing patterns in images, text, voice, and other data to extract valuable information about customer interaction.
  • Enhancing the customer experience through chatbots for intuitive and responsive communication that addresses their needs and helps them identify helpful services.

What is unique about this Programme?

The Advanced Programme in AI Powered Marketing is a first of its kind by an IIM. Launched by IIM Calcutta in association with TalentSprint, it helps professionals ride the newest wave of data-driven marketing practices and create highly personalized consumer experiences.

Ranked #3 in Asia, IIM Calcutta is well placed to launch this programme for CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups who are looking forward to investing in some form of AI in their marketing practices.

TalentSprint with its deep understanding of the modern technologies, access to industry experts, and a state of art technology platform has been chosen by IIM Calcutta as the right partner for this programme.

Who should join the programme?

Current and aspiring CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups, who are either implementing or looking forward to investing in some form of AI in their marketing practices.

What is the role of IIM Calcutta?

IIM Calcutta, with its edge in quantitative courses, marketing courses and analytics programmes, is the ideal destination to equip marketing and martech professionals with both the academic framework and the practical capabilities to help navigate the rapidly evolving world of AI-powered Marketing.

All the members of the faculty belong to IIM Calcutta. The selection will be done by IIM Calcutta and even the certificates will be issued by them.

How is this program different from a Digital Marketing program?

The AI-Powered Marketing Program is for decision-makers who seek to take marketing and business decisions for enhancing yield, improving customer acquisition and driving business growth. The program will enable participants to make informed decisions using data analytics, AI algorithms, allowing them to customize their messaging and campaigns based on customer preferences.

A typical Digital Marketing Program is used to efficiently run digital marketing campaigns, use marketing tools and methods like PPC, SEO, SEM, social media marketing etc.

Who will be my peer group?

This programme is best suited for CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups who are looking forward to investing in some form of AI in their marketing practices.

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