Stand Out with India’s
Only Integrated Retail Program
Advanced Programme in Integrated Retail
Management
Retail management course for aspiring professionals
looking to advance their careers.
Stand Out with India’s
Only Integrated Retail Program
Advanced Programme in Integrated Retail
Management
Prof. Ramendra Singh
Professor, Marketing,Expertise: Retail strategy, sales & distribution management, branding and customer engagement strategies, buyer-seller relationships and market development, rural and bottom of the pyramid (BoP) marketing.
Professor Ramendra Singh is a Professor in Marketing at IIM Calcutta, combining academic depth with rich industry experience in retail and market development.
Prof. Avinash Kumar
Assistant Professor, MarketingExpertise: Retail strategy, branding and customer engagement in retail, shopper and buyer-seller relationship management, rural and emerging market retail models, Inclusive business practices and CSR in retail.
Dr. Avinash Kumar is an Assistant Professor of Marketing at IIM Calcutta.
Triple Accreditation First B-School in India to get accreditation by EQUIS, AMBA and AACSB
Member of CEMS Only Indian B-School to be part of this global alliance of leading business schools, multinational companies and NGOs 
Ranked #1
BT-MDRA Best B-School 2023, Fortune India Best B-School Survey 2023, Open Magazine's Best B-School Survey 2024
Ranked #1 in FT 2025
Ranked #65 QS Global MBA RankingsThe Indian Institute of Management Calcutta was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. For more information, please visit www.iimcal.ac.in.
Experience a high impact format
The programme will be delivered on TalentSprint’s digital platform ipearl.ai
Classes start on August 2025
This programme is ideal for
Application Fee*
₹2,500
| Installments | Amount* | Dates |
|---|---|---|
| Registration fee | ₹20,000 | As per selection email |
| 1st Installment | ₹1,20,000 | As per selection email |
| 2nd Installment | ₹1,20,000 | 31 May 2026 |
| 3rd Installment | ₹1,20,000 | 30 Sep 2026 |
| Total Fee* | ₹3,60,000 |
*Fees paid are non-refundable and non-transferable.
Special Program Fee for Corporate Nominations** **Applicable only for enterprises nominating their employees as a group
Modes of payment available
Internet Banking
Credit/Debit Card
UPI PaymentsEMI as low as ₹25,419/Month
Retail management is important because it strategically coordinates operations, sales, and customer engagement to ensure efficient daily business, seamless shopping experiences, and strong profitability. Effective management involves optimizing inventory, pricing, and promotions while adapting to market trends, resulting in smooth processes that benefit both employees and customers. Beyond efficiency, retail management builds brand reputation and customer loyalty by delivering consistent service and satisfaction. It also motivates staff, prevents common issues like stockouts or overstocking, and helps the business respond quickly to consumer demands, all of which support long-term growth in today’s highly competitive retail environment.
Professionals need to upskill in retail management now because the industry is rapidly changing with advances in technology, evolving consumer expectations, and a shift towards data-driven decision making. Having enhanced skills in areas like customer targeting, operational excellence, and adapting to omnichannel retail is essential to thrive, differentiate, and remain competitive in today’s dynamic environment.
For those aiming to advance their careers, programs like the Advanced Programme in Retail Management at IIM Calcutta deliver targeted expertise and practical skills tailored to current industry needs—empowering professionals to take on strategic roles, respond to new market challenges, and create greater business value by mastering both brick-and-mortar and e-commerce retail strategies.
This program prepares you for AI-powered retail growth by equipping you with the skills to leverage advanced analytics and AI tools for better decision-making across retail operations. It covers practical applications of AI in customer insights, inventory management, and personalized marketing, enabling you to harness data-driven strategies that drive efficiency and growth in the retail sector.
This programme is ideal for professionals looking to leverage technology, data and consumer insights in retail
The programme is led by IIM Calcutta’s renowned faculty, including Prof. Ramendra Singh and Prof. Avinash Kumar—experts in retail strategy, buyer - seller relationship etc.
You can apply online by submitting your application form and SOP. Eligible candidates (graduates with 2 years of experience) will go through a selection process before enrollment.
The Advanced Programme in Retail Management from IIM Calcutta is a 12-month executive retail management course designed to help professionals, entrepreneurs, and aspiring leaders advance their careers in the fast-evolving retail industry. Offered by one of India’s top B-schools with triple accreditations (AMBA, EQUIS, AACSB), this retail management certification combines live interactive sessions, case studies, assignments, quizzes, and a capstone project to deliver a comprehensive learning experience. Participants will gain expertise in building omnichannel retail strategies, designing impactful store spaces, leveraging technology, AI, and data-driven insights, and developing customer-centric approaches to succeed in today’s competitive markets. With best-in-class self-learning content and a 6-day immersive campus visit to IIM Calcutta, this executive programme in retail management ensures both academic rigor and practical exposure. Whether you’re a professional seeking to transition into retail, a practitioner aiming for leadership roles, or an entrepreneur scaling your business, this IIM retail management course provides the skills, knowledge, and executive alumni status to accelerate your growth.
Expertise: Retail strategy, sales & distribution management, branding and customer engagement strategies, buyer-seller relationships and market development, rural and bottom of the pyramid (BoP) marketing
Professor Ramendra Singh is a Professor in Marketing at IIM Calcutta, combining academic depth with rich industry experience in retail and market development. Holding a PhD in Marketing from IIM Ahmedabad, an MBA from XLRI Jamshedpur, and a B.Tech. from IIT-BHU, he has previously worked in managerial roles at ICICI Bank, SBI Capital Markets, Esso Petroleum (Exxon Mobil affiliate), and Indian Oil Corporation. At IIM Calcutta, he leads executive programmes in retail strategy, branding, sales and distribution, and customer-centric innovation, while his award-winning research and teaching contribute to shaping the future of retail management in India and beyond.
Expertise: Retail strategy, branding and customer engagement in retail, shopper and buyer-seller relationship management, rural and emerging market retail models, Inclusive business practices and CSR in retail
Dr. Avinash Kumar is an Assistant Professor of Marketing at IIM Calcutta. He earned his Ph.D. from IIM Lucknow and is known for his research on rural markets, low-income consumer behavior, and business-to-business marketing. His work spans journal publications, teaching, and consulting, with a strong emphasis on enabling social enterprises and enhancing consumer well-being, particularly within India’s base-of-the-pyramid demographics. He has also received recognition for his scholarly output, including a best paper award at the 2023 AMA Summer Academic Conference.
