Frequently Asked Questions

About the Programme

Eligibility and Selection Process

Programme Content

Master a strategic, multi-disciplinary framework to harness digital technologies and AI as the foundation for competitive advantage

Each multi-disciplinary module is structured with ideas, concepts, frameworks, and tools drawn from different management disciplines

Module 1: Sense Digital

  • Understanding Disruptive Technologies and Digital Transformation

  • Digitalization amidst Deglobalization

  • Discovering the Self Amidst Change

    • Self-Assessment, aided by faculty.

    • What do our personality traits say about our openness to change?

    • Do we have what it takes to become TKBLs?

  • Problem Framing Amidst Ambiguity & Uncertainty

  • Platform Businesses in India

  • Design Thinking

    • Mental Models; Assumptions;

    • Thinking on the Edge;

  • Sectoral Perspectives on Digital Business Leadership [Sapere aude]

Module 2: Think Digital

  • Economics of Digital

    • Digital and information goods

    • Bundling and Unbundling;

    • Information Pricing Strategies;

    • Monetizing digital services

  • Demystifying Deep Tech and the Pillars of Digital Business

    • Cloud; Big Data;

    • Machine Learning, and AI as vectors of digital business capability;

  • Customer-Centricity in the Digital Age

Module 3: Craft Digital

  • Succeeding with Digital Products

    • Design and user experience

    • A/B testing

    • Ethical Aspects of Design

  • Strategic Thinking and Digital Business Models

    • Fundamentals of Business Strategy;

    • Business Agility through Digital;

    • Digital Business Models

    • Digital Platforms; Ecosystems; Network Effects

  • Recrafting Marketing in the Digital Era

    • Digital Marketing Analytics;

    • Integrating traditional and digital marketing;

    • Omnichannel Strategy;

    • AI powered Digital Marketing

    • Mass Personalization through AI

    • Customer Experience & Engagement Marketing

  • Embedding DeepTech and AI in Organizations

    • Applications of Emerging Technologies in Industry 4.0
  • Digital: A Policy Perspective [Sapere aude]

Module 4: Act Digital

  • Engaging the Self Amidst Change

    • Self-Assessment, aided by faculty

    • How do we leverage what we have to become TKBLs?

  • Managing Change

    • Embracing the Digital and AI first Mindset

    • Rewiring the Firm DNA;

    • Transitioning with Digital Partners and AI applications

  • Strategic Leadership for Enterprise Growth

    • Driving Disruption: The Challenger’s Perspective;

    • Renewing through Disruption: The Incumbent’s Perspective;

    • Organizational Ambidexterity;

    • Strategic Choice in the Age of AI

  • The Agile Organization

  • Storytelling and Strategic Communication in the Digital Era

  • Digital Dilemmas and Ethics in the Age of Big Data and AI [Sapere aude]

Schedule and Details

Programme Fee

For programme fee-related details, please visit here

Yes, flexible EMI options are available that enable you to pay the programme fee in installments. Please reach out to your programme advisor to know about the details of the schemes available.

No, the application fee is non-refundable.

No. The programme fee is non-refundable and non-transferable under any circumstances.

About the Platform

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