Lead Digital Transformation in the AI era
Advanced Programme in
Digital Business Leadership
Classes starting from
21st July, 2024
Classes starting from
21st July, 2024
Master a strategic, multi-disciplinary framework to harness digital technologies and AI as the foundation for competitive advantage
Each multi-disciplinary module is structured with ideas, concepts, frameworks, and tools drawn from different management disciplines
Self-Assessment, aided by faculty.
What do our personality traits say about our openness to change?
Do we have what it takes to become TKBLs?
Mental Models Assumptions
Thinking on the Edge
Digital and information goods
Bundling and Unbundling
Information Pricing Strategies
Monetizing digital services
AI, Cloud, Big Data
Machine Learning, and AI as vectors of digital business capability
Applications of AI and Generative AI in Buisness
Design and user experience
A/B testing
Ethical Aspects of Design
Fundamentals of Business Strategy
Business Agility through Digital and AI
Digital and AI Business Models
Digital Platforms; Ecosystems; Network Effects; AI Impact
Digital Marketing Analytics
Integrating traditional and digital marketing
Omnichannel Strategy
AI powered Digital Marketing
Mass Personalization through AI
Customer Experience & Engagement Marketing
Applications of Emerging Technologies in Industry 4.0
Self-Assessment, aided by faculty
How do we leverage what we have to become TKBLs?
Embracing the Digital and AI first Mindset
Rewiring the Firm DNA
Transitioning with Digital Partners and AI applications
Driving Disruption: The Challenger’s Perspective
Renewing through Disruption: The Incumbent’s Perspective
Organizational Ambidexterity
Strategic Choice in the Age of AI
Applications now open for Batch 4
Application Fee
₹2,500
| Installments | Amount* | Dates |
|---|---|---|
| Registration fee | ₹20000 | As per offer letter |
| 1st Installment | ₹200,000 | As per offer letter |
| 2nd Installment | ₹200,000 | October 2025 |
| 3rd Installment | ₹220,000 | January 2026 |
| Total Fee | ₹6,40,000 |
Special Pricing for
Corporates** **Applicable only for enterprises nominating their employees as a group
*Includes 2 campus visits of 5 days at IIM Calcutta.
Fees paid are non-refundable and non-transferable.
Modes of payment available
Internet Banking
Credit/Debit Card
UPI PaymentsLoan Partners
A leading expert in strategic leadership and organizational transformation, specializing in how firms adapt to evolving business landscapes.
His research focuses on Indian firms and business leaders navigating strategic change and responding to shifting stakeholder expectations.
Published in Harvard Business Review, Journal of International Business Studies, Global Strategy Journal, and other top-tier journals.
His insights have been cited in The Economist, reflecting the global relevance of his work.
Brings a rich blend of academic rigor and real-world strategic insights, making him an invaluable mentor for senior leaders driving digital and AI-led transformation.
Brings deep expertise in technology adoption, digital transformation, and emerging fintech ecosystems, offering invaluable insights for business leaders navigating the digital economy.
Specializes in Management Information Systems, with a focus on mobile payment technologies and their adoption in developing economies.
Her research examines the motivations, challenges, and long-term sustainability of mobile payments in India and other developing nations.
Explores how digital financial technologies contribute to socioeconomic development and drive financial inclusion.
