IIM Calcutta and TalentSprint’s Executive Programme in General Management

          1stIIM of

                  India
12
 MonthsProgramme
 Sunday Only Classes
150
 Hoursof Live Interactive Sessions
              
6
 Days30 Hours On-campus Learning

                  Capstone Project
                                  Exec.
 Edu. Alumni Status

          Is EPGM for me?
          Professionals who aspire to become successful business managers
Professionals seeking to develop and enhance 360° managerial capabilities to drive business growth
Mid-level professionals seeking to gain a holistic understanding of business to enhance their managerial skills
Aspiring consultants and entrepreneurs interested in developing a multidisciplinary view of organization to overcome business challenges

          Am I eligible for the programme?
          You are eligible if you hold a Bachelor/Master’s degree in any discipline with a minimum 50% marks and have minimum 1 year of experience.

What will I learn?

State-of-the-art industry-relevant curriculum from accomplished academia

Human Resource Management

Compensation and Performance Management
Management of Hiring & Exits
Equal Employment Opportunity
HR Planning and Retention

Organization Behavior

Managing Self and Managing Teams
Managing Conflict
Managing Diversity
Leadership

Managerial Economics

Demand, Supply and Market Power
Comparative Advantage and Gains from Trade
Market Structures and Competition
Elasticity and its Applications
Thinking Like an Economist

Marketing Management

Developing Marketing Plan
Segmentation, Targeting and Positioning
Consumer Behaviour
Brand Management
Marketing Strategy

Operations Management

Strategic View of Supply Chains
Inventory Management
Distribution Strategies
Technology in Warehousing and Retailing

Financial Analysis and Management

Understanding Financial Statements
Determining Product Cost
Cost Volume and Profit Analysis
Capital Budgeting and Cost of Capital
Shareholder Value Creation

Strategic Management

Understanding Competitive Advantage
Resource Based View
Industrial Organization Approach
Business Level and Corporate Strategies
Strategy Execution

Business Analytics

Introduction to Artificial Intelligence and Machine Learning
Clustering and Market Basket Analysis
Predicting Churns/Attrition
Neural Networks and Deep Learning

Digital Marketing

Search Engine Marketing
Social Media Marketing

Fintech & Blockchain

Fintech Revolution
Blockchain Technologies and Applications

Digital Business Models

Overview of Platform Businesses and Network Effects
Pricing of Digital Business and Platform Envelopment
Platform Governance

Experimentation and Impact Assessment

Business Testing
Impact Assessment and Role of Experiments
Nudge Theory and Choice Architecture

Business Communication

Storytelling for Management
Gamification

Operations Analytics

Predictive Analytics
Predictive Analytics - I
Predictive Analytics - II

Capstone Project

What is My Investment?

Total Programme Fees ₹4,36,000 (18% GST extra as applicable)

Application Fee ₹2,500

Installments	Amount*	Dates
Registration fee	₹20000	Within 24 hours of receiving the selection email
1st Installment	₹128,000	Within 15 days from the day of registration
2nd Installment	₹144,000	1st June 2025
3rd Installment	₹144,000	1st October 2025
Total Programme Fee	₹4,36,000