Build Multi-functional Capabilities with
Executive Programme in
General Management (EPGM)

Designed for professionals aspiring to drive business excellence

"Over 90% of C-Suite Executives Attribute Their Success to General Management Experience"

1stIIM of
India
12
MonthsProgramme
Sunday Only Classes
120
Hoursof Live Interactive Sessions
6
Days30 Hours On-campus Learning
Capstone Project
Exec.
Edu. Alumni Status

Is EPGM for me?

Professionals who aspire to become successful business managers
Professionals seeking to develop and enhance 360° managerial capabilities to drive business growth
Mid-level professionals seeking to gain a holistic understanding of business to enhance their managerial skills
Aspiring consultants and entrepreneurs interested in developing a multidisciplinary view of organization to overcome business challenges

Am I eligible for the programme?

You are eligible if you hold a Bachelor/Master’s degree in any discipline with a minimum 50% marks and have minimum 1 year of experience.

What will I learn?

State-of-the-art industry-relevant curriculum from accomplished academia

Human Resource Management

Compensation and Performance Management
Management of Hiring & Exits
Equal Employment Opportunity
HR Planning and Retention

Organization Behavior

Managing Self and Managing Teams
Managing Conflict
Managing Diversity
Leadership

Business Economics

Demand, Supply and Market Power
Comparative Advantage and Gains from Trade
Market Structures and Competition
Elasticity and its Applications
Thinking Like an Economist

Marketing Management

Developing Marketing Plan
Segmentation, Targeting and Positioning
Consumer Behaviour
Brand Management
Marketing Strategy

Operations Management

Operations Strategy Framework
Process View of Operations
Capacity Planning
Inventory Management and Lean Operations
Supply Chain

Financial Analysis and Management

Understanding Financial Statements
Determining Product Cost
Cost Volume and Profit Analysis
Capital Budgeting and Cost of Capital
Shareholder Value Creation

Strategic Management

Understanding Competitive Advantage
Resource Based View
Industrial Organization Approach
Business Level and Corporate Strategies
Strategy Execution

Business Analytics

Introduction to Artificial Intelligence and Machine Learning
Clustering and Market Basket Analysis
Predicting Churns/Attrition
Neural Networks and Deep Learning

Digital Marketing

Search Engine Marketing
Social Media Marketing

Fintech & Blockchain

Fintech Revolution
Blockchain Technologies and Applications

Digital Business Models

Overview of Platform Businesses and Network Effects
Pricing of Digital Business and Platform Envelopment
Platform Governance

Experimentation and Impact Assessment

Business Testing
Impact Assessment and Role of Experiments
Nudge Theory and Choice Architecture

Business Communication

Storytelling for Management
Gamification

System Analysis and Simulation

Decision Making Under Risk using Monte Carlo Simulation
Decision Making Under Risk using Discrete Event Simulation

Capstone Project

What is My Investment?

Total Programme Fees ₹4,28,000 (18% GST extra as applicable)

Application Fee ₹2,500

Special Pricing for Corporates

Fees paid are non-refundable and non-transferable.

Modes of payment available

Internet
Banking
Credit/Debit
Card
UPI
Payments

Easy Financing Options

12 Month 0% Interest Scheme / Interest-Based Schemes

EMI as low as ₹14,309/Month

Loan Partners

What should I expect from this programme?

Transition into a General Management role within your organisation

Effectively lead businesses
and create impact
Drive innovation and
organizational change
Co-create and plan with
other business functions

certificate

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